The 9 Faces of the APAC Beauty Industry awards, a collaboration between in-cosmetics Asia and Personal Care magazine, honour the region's beauty innovators, changemakers and unsung heroes who deserve recognition for driving scientific excellence. Yoshiaki Okabe is chief marketing & innovation officer of Shiseido.
Outgoing Shiseido chief marketing & innovation officer Yoshiaki Okabe is one of the powerhouses at the Japanese beauty giant, having joined in 1989.
After working in sales, he dedicated many years to marketing. In 2010, he was appointed Brand manager for Clé de Peau Beauté Brand Unit, where he oversaw business management and branding.
In 2014, he became Senior Vice President, Shiseido China Prestige Brands.
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