The 9 Faces of the APAC Beauty Industry awards, a collaboration between in-cosmetics Asia and Personal Care magazine, honour the region's beauty innovators, changemakers and unsung heroes who deserve recognition for driving scientific excellence. Hou Juncheng is the founder and chairman of leading Chinese beauty brand Proya Cosmetics.
Personal Care: Please introduce yourself, your company and your role.
Hou Juncheng: I am the founder and chairman of Proya Cosmetics, and I have been engaged in
the cosmetics industry for over 30 years.
In 2003, I founded Proya Cosmetics in Hangzhou, China. The company specialises
in the R&D, production, and sales of cosmetic products. It owns brands such as
'Proya', 'Image' and 'Off&Relax', covering a wide range of beauty and makeup
items.
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