Agrana illustrates how a naturally occurring molecule can be leveraged to meet modern demands for efficacy, safety, and sustainability in personal care.
Natural betaine has been a trusted ingredient in personal care for decades. Also known as trimethylglycine, this naturally occurring molecule is produced by many organisms, from humans, to marine life and a variety of plants.
In its natural form it serves as an important osmolyte and metabolite, supporting a variety of essential functions. One of its most abundant sources is the sugar beet, where betaine can be extracted from a side-stream of the sugar production and incorporated in personal care applications.
Its plant-based origin, combined with a long history of safe and effective use, has made natural betaine a trusted ingredient in skin care and hair care, valued for its moisturizing and soothing properties.
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