Micro Powders goes macro on natural products

Micro Powders has taken the wraps off several new natural products at NYSCC Suppliers’ Day booth #619.

These include Celscrub 20, a biodegradable 20 mesh scrub based on microcrystalline cellulose. This highly unique scrub gently exfoliates then disappears, adding a transitioning ‘wow’  effect in all facial and body care applications.

Also on show is Naturecel 750, a biodegradable natural fine powder derived from microcrystalline cellulose. This product offers best-in-class soft focus and line filling with high transmission haze and total transmittance. Naturecel 750 provides luxurious, silky sensorial effects in both colour cosmetics and skin care products and is an ideal talc replacement.

This powder will also be offered as a natural, anhydrous gel under the name NatureGel MC750 for effortless incorporation into formulations. NatureGel MC750 provides excellent matting, soft focus, and lubricity, while adding a lush feel in a wide range of personal care products and cosmetics.

In addition to new products, Micro Powders will be highlighting proven SPF boosting natural fine powders. Beyond their SPF boosting capability, these multi-functional fine powders also enhance formulation aesthetics.

Formulators can benefit from added versatility, as these powerhouse ingredients offer top performance in a wide range of applications including sun care, skin care, colour cosmetics, and hair/scalp treatments.

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