Juan Carlos Escudero is the chief executive officer of Spanish cosmetic actives maker LipoTrue. Based in Barcelona, the company is celebrating ten years in business. In conversation with editor Tim Probert, Escudero discusses LipoTrue’s philosophy, product development and sales strategy, and the rise of biotechnology
Tim Probert (TP): This year marks the tenth anniversary of the foundation of LipoTrue. Tell me how it started.
Juan Carlos Escudero (JCE): In 2016, four of us at Lipotec - with the support of the former owner of Lipotec - decided to create a new company. They were myself, Silvia Pastor as director for R&D and business development, Mikel Gorostiaga as sales and marketing director, and Marc Esplugas as director for operations.
We had a very clear idea of what we wanted LipoTrue to do: integrating high technology platforms to discover unique, innovative, active ingredients with outstanding efficacies.
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