Leading consultant cosmetic chemist Dominika Andrys has published a book to provide aspiring beauty entrepreneurs with a practical roadmap for turning their cosmetic ideas into thriving brands.
Beyond Beauty: How to Build Your Own Cosmetic Brand distils Andrys’ 15 years of hands-on industry knowledge in beauty product development, formulation, and regulatory compliance into an accessible, step-by-step guide.
The book covers every stage of the brand creation journey, including formulation, packaging, regulatory considerations, marketing, and post-launch growth.
Complex concepts are broken down into digestible sections, with examples, prompts, and tips that make even the most challenging topics manageable.
It is suitable for both new founders just starting out and established entrepreneurs navigating rebrands or international expansion.
In addition to her independent cosmetics consultancy, Poland-born Andrys has experience with L'Oréal, the European Commission, Cosmetics New Zealand, New Zealand Society of Cosmetic Chemists, New York Society of Cosmetic Chemists and Nutrimetrics. She is also a member of Cosmetic Executive Women (CEW) UK.
Drawing on Andrys’ experience working with over 300 beauty brands and developing more than 2,000 formulas, Beyond Beauty highlights common challenges faced by founders worldwide and provides strategies to overcome them.
It emphasizes the importance of understanding market needs, product positioning, and regulatory requirements to create brands that resonate with consumers and stand the test of time.
“Beyond Beauty is an essential resource for anyone interested in building a cosmetic brand, offering clarity, confidence, and actionable guidance for navigating the beauty industry successfully,” she said.
The book is now available for purchase at https://www.beautybrandformula.com/shop/ and is also available at Amazon.
