Givaudan is to invest 55m Swiss francs (US$71.3m) in ‘Campus 52’, a new centre of excellence for natural ingredients in southern France.
Following the acquisition of land in Grasse, near Cannes, the historic cradle of perfumery, this marks a strategic commitment in the development of Givaudan’s House of Naturals.
Built on four pillars – Agronomy, Innovation, Operations, and Perfumers – House of Naturals focuses on cutting-edge extraction technologies and operational excellence to deliver premium ingredients, backed by Givaudan’s responsible sourcing programme.
Concentrating these capabilities within ‘Campus 52’, which houses a production facility and an innovation laboratory, fosters close collaboration between scientists and partners, while boosting perfumers' inspiration.
Surrounded by lush gardens that bring nature into the heart of the site and ensure the continuity from field to fragrance, Givaudan said the new centre would embody the spirit of sustainable creativity.
Gilles Andrier, CEO of Givaudan, said: “Located in the heart of Grasse, ‘Campus 52’ represents a return to our roots, where perfumery traditions, know‑how and craftsmanship have flourished for centuries.
“This investment is fully aligned with Givaudan’s 2030 strategy, which aims to drive sustainable growth by creating high value‑added fragrance solutions that consumers love.”
Xavier Renard, Global Head of Fine Fragrance, added: “The new campus will host development and production capabilities designed to deliver exclusive, high‑quality natural ingredients.
“Givaudan’s perfumers are at the heart of fragrance creation, and ‘Campus 52’ will enrich their palette with even more exceptional natural ingredients, to craft the best fragrances of tomorrow.”
