Nagase Viita presents the findings of an in vivo study on a maltooligosyl glucoside liquid, demonstrating its preventive effect against surfactant-induced skin irritation while offering favourable sensory attributes, including rich foam quality and silky after-feel.
Sensitive skin-defined as a condition that responds to stimuli with discomfort that would not normally cause such sensations-has become one of the most widespread concerns among consumers worldwide. This trend accelerated during the Covid-19 pandemic due to increased hygiene practices such as mask-wearing, frequent handwashing, and sanitizer use, which compromised the skin's barrier function.
Even after the pandemic, many of these hygiene practices have become deeply ingrained; a 2025 consumer survey revealed that 32% of US consumers identify now themselves as having sensitive skin.1
Beyond visible or functional changes in the skin, sensitive skin also impacts psychological well-being and overall quality of life. A US consumer survey underscores the severity of this condition: most notably, one-third (33%) of individuals report that sensitive skin 'strongly' affects their overall quality of life, while an additional 52% are impacted 'to some degree.'2
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