British fragrance house CPL Aromas has opened a new office and fine fragrance centre of excellence in Shanghai, China.
The company said the new facilities would position it closer to customers, ensuring faster, more agile, and more tailored fragrance solutions.
“Investing in these facilities, CPL Aromas will be able to deliver the highest standards of product quality, innovation, and service to customers across China,” said a spokeswoman.
“Shanghai was chosen as the home of this new centre for its unique ability to balance heritage with modernity, a city where tradition meets cutting-edge technology and global innovation, will be the origin and inspiration of many new creations and exciting projects,” she added.
A highlight of the inauguration event was said to be the presentation of Morphesis, CPL Aromas’ annual Global Macrotrend collection that was first unveiled in Barcelona in June and continued its journey in Shanghai.
Morphesis is a fusion of two concepts: Metamorphosis, symbolising radical change, and Genesis, representing origin.
The collection is built around five elemental concepts: The Egg, The Seed, The Chrysalis, The Amber and The Atom.
“It is a tribute to beginnings and unseen forces where transformation starts, reflecting the evolving nature of fragrance today,” said the spokeswoman.
“While change is constant, the concept is rooted in the belief that our origins remain with us, subtly shaping each new transformation,” she added.
In addition to Morphesis, CPL Aromas presented a new and highly anticipated technology, representing a breakthrough innovation that will soon be launched officially.
This technology “promises to redefine the perfumery experience and marks a significant before and after” moment for the industry, the spokeswoman said.
