Clariant will showcase a new formulation concept featuring 15 product ideas across hair care, body care, face care, sun care, and cleansing categories at next month’s NYSCC Suppliers’ Day trade show in New York City.
The ‘Let True Beauty Glow’ concept addresses key beauty trends including multifunctional benefits for value-conscious consumers and the slow beauty movement toward authentic, simple formulations.
It also embraces philosophy of enhancing natural beauty rather than transformation, supporting the growing demand for real, non-makeup looks.
The portfolio includes hair care solutions like GlowRay Hair Mist, which protects hair during beach days and FreshUp Body Spray, delivering an instant cooling effect with a velvety touch.
The formulations leverage Clariant's advanced ingredient technologies, including Aristoflex variants for lightweight textures and superior performance, Plantasens range for plant-based emulsifiers and emollients, Eclipsogen UV filters for advanced encapsulated protection, Glucotain and Hostapon surfactants for mild cleansing, and Nipaguard preservatives for broad-spectrum protection.
Each formulation has been developed with detailed technical specifications, including complete ingredient lists, manufacturing procedures, stability data, and challenge test results.
"The 'Let True Beauty Glow' concept reflects a fundamental shift in how consumers approach beauty," said Petra Kudla, global marketing manager, hair care at Clariant.
"We're seeing people move away from heavy transformation toward celebrating their authentic selves,” she added.
“Our formulations support this movement by providing multifunctional solutions that enhance natural beauty through thoughtful chemistry. These aren't just product ideas they're tools that empower formulators to create experiences that honour both individual wellbeing and the planet."
Clariant will showcase the ‘Let True Beauty Glow’ formulation concept at NYSCC Suppliers' Day 2026 on May 19-20 at the Jacob Javits Convention Centre, stand 841.
Visitors can experience the formulations firsthand and discuss how these innovations can support their product development goals.
