BASF will launch #TextureVibes, a formulation concept inspired by social media trends and the evolving preferences of Gen Z and Generation Alpha, at this month’s SEPAWA Congress in Berlin, Germany.
Combining scientific expertise with creative formulation design, BASF introduces trending textures powered by technologies like LtO (Lotion-to-Oil), transforming ordinary skin care routines into intense wellbeing moments.
The lineup includes a face serum, sprayable butter, peel-off-mask, oil gel-to-shower cream, multi-phase conditioner, weightless sun care serum, and more.
Selected formulations have been evaluated using BASF’s MindMotion approach, which measures how personal care products affect consumers’ emotional wellbeing.
“Social media influencers play a major role in shaping today’s consumer behaviour. To stay relevant, beauty brands must adapt quickly to shifting expectations,” said Anja Stork, Senior Marketing Manager, Personal Care at BASF.
“With #TextureVibes, we offer unique sensory experiences that reflect diverse consumer trends and values,” she added
