BASF will take the wraps off a new formulation concept that focuses on exceptional sensory experiences and cross-category developments at the Cosmet’Agora trade show in Paris on 13-14 January.
The concept will highlight hybrid, cross-category solutions and unique sensory experiences that resonate with consumer demands.
It features formulations for longevity skincare, care-infused hair care and bodywash, eco-conscious UV protection - assessed with BASF’s EcoSun Pass technology - and healthy glow make-up.
Supported by innovative technologies and responsible ingredient choices, these formulations combine effective and preventive solutions with extraordinary textures.
“Understanding how people live, behave, interact, and express themselves inspires new beauty trends and shapes innovative products and routines,” said Dr Valérie Pian-Parison, Senior Marketing Manager France.
“Our new concept illustrates how cosmetic products can help the skin recover from environmental stresses, how beauty rituals can reconnect people with nature, and how textures influence our emotions and the perception of a product’s performance.”
BASF experts will be available for one-to-one discussions at booth 146-147-148 to talk about the new concept as well as latest product innovations.
The German firm will also highlight Aloversil, a cosmetic ingredient with potent natural peptides designed to support the appearance of denser hair in men experiencing visible signs of shedding.
The new ingredient helps maintain a healthy scalp environment, which is key for visibly stronger, fuller, and more resilient hair.
In a randomized, double-blinded, and placebo-controlled clinical study involving 60 men, daily application of a leave-in hair serum containing Aloversil for four months improved the look of hair coverage and density.
These results were confirmed by instrumental assessments. In vitro studies show that Aloversil supports the body’s own cellular communication and natural micro-vascularization, both of which are associated with nourishing healthy hair follicles and improving the hair’s appearance.
Aloversil is made from the seedcake of sea buckthorn (Hippophae rhamnoides), a byproduct of juice and oil production, and is 100 percent natural origin according to ISO 16128.
BASF will also showcase Dehyquart S18, a cationic conditioning agent intended for use in hair care formulations, especially conditioners, hair masks, and hair treatments.
Performance tests have shown that Dehyquart S18 enhances both wet and dry combability by forming a smooth film on the hair surface under acidic pH conditions.
It also improves suppleness even at low dosages and provides reliable frizz protection in high humidity.
It is readily biodegradable (based on OECD standards) and has a renewable carbon content (RCC) of 78 percent.
This makes it an effective, naturally derived alternative to persistent quaternary ammonium compounds (quats) that are traditionally used to achieve conditioning results in hair care products.
It is also suitable for formulations with silicone alternatives, as well as for vegan and cruelty-free formulation concepts.
