BASF Personal Care and Nutrition GmbH

BASF’s Personal Care business profile

BASF’s Personal Care business is the world’s leading supplier of high-performance ingredients for the personal care industry. As part of BASF’s Care Chemicals division, the business provides all the resources of a global industry leader combined with consumer insights and innovation-driven solutions.

The Personal Care business of BASF strives to anticipate market demands for new personal care products and concepts for all applications in the personal care market.

Its wide product range includes, besides others, surfactants and emulsifiers, polymers, emollients, specialty actives, and UV filters.

With production and development sites as well as sales and marketing offices all over the world, the business offers its customers the winning combination of global reach, technological excellence and formulation expertise.

Its focus on consumer trends, specific industry requirements, and ability to innovate and bring new products rapidly to market contribute strongly to the success of customers – making BASF a valued partner for the personal care industry.

What’s new

Beyond Beauty: Authentic+. Just you.

The cosmetics industry has long promised consumers a route to confidence and beauty. Yet those traditional promises are being challenged by the rise of digital image manipulation and AI-based appearance tools. Rather than competing with filters or trying to replicate what software can do, the cosmetics industry can redefine its purpose: to nurture the whole person, not just their façade. This means prioritizing skin and hair health, sensory rituals, and confidence-building experiences that honor individuality and encourage authenticity. With Authentic+, BASF empowers their customers to create products that spark feeling, confidence, and connection, turning everyday routines into small rituals of care.

https://care360.basf.com/emea/en/industries/personal-care/concepts-trends/concepts/authentic

BASF has upgraded its Sunscreen Simulator, the company’s digital lab for the development and optimization of sun care formulations:

• Additional and improved technical features based on new scientific data, e.g. the option to select different formulation types, including oil in water (O/W), water in oil (W/O) or oils, and access to solubility calculations and evaluations.
• Insight into regulatory requirements for selected regions.
• Access to BASF’s sun care formulation database with prototypes from global and regional labs.
• Integration into D’lite, BASF’s digital knowledge service platform for the personal care industry, to increase efficiency and innovation throughout the formulation development process.

Explore now on D’lite

NeoHelix™ Regenerate: first intelligent peptide for targeted collagen renewal

NeoHelix™ Regenerate is a biomedical-inspired peptide that marks a new milestone in precision-guided skin rejuvenation. This cosmetic active ingredient is engineered to not only support collagen, but to enhance the skin’s natural communication and self-repair, boosting the renewal processes that time and daily stressors have diminished. It is especially bioavailable to areas of damage, delivering deep cellular renewal exactly where the skin needs it most.