The in-cosmetics Asia trade show in Bangkok, Thailand this month saw record-breaking attendances with 14,383 unique visitors - up 10% year on year.
There were over 21,000 visits across the three days and a 69% increase in full three-day attendance, while 40% of the attendees travelled from overseas.
More than 700 exhibitors from Southeast Asia, wider APAC markets including Japan, Korea and China, as well as Europe, the US and beyond participated, underscoring the show’s scale and influence across the global beauty ecosystem.
Organiser RX said the 2025 edition of in-cosmetics Asia was the most influential to date by attracting a mix of high-profile industry leaders, C-suite executives, celebrity guests, Asian A-listers, beauty entrepreneurs and heads of some of the world’s best-known cosmetics houses.
Participation from major beauty heavyweights included Hou Juncheng, founder and chairman of Proya Cosmetics; Yoshiaki Okabe, chief marketing & innovation officer of Shiseido; and celebrity entrepreneurs such as Raisa Andriana, singer, songwriter and founder of Raine Beauty.
They were joined by representatives from major global multinationals, including L’Oréal, Unilever, P&G, Pierre-Fabre and Estée Lauder; leading local powerhouses such as Srichand, Paragon, Meiyume and Martha Tilaar Group; and trend-forward brands like Kangaroo Mommy, all coming together to connect, inspire and collaborate on shaping the future of the region’s beauty ingredients industry.
Now in its second year, the 9 Faces of the APAC Beauty Industry Award – supported by Personal Care Magazine - made an even deeper impact, drawing major attention from beauty giants Shiseido, Proya, Martha Tilaar Group and Unilever.
The award recognises remarkable individuals whose work is transforming the region’s beauty landscape in a meaningful way.
Sarah Gibson, event director of in-cosmetics Asia, said: “This year’s in-cosmetics Asia has been truly momentous, both in its impact on the industry and as a clear marker of its position as the flagship event for the APAC beauty ecosystem.
“We never rest on our laurels and refresh the show every year to ensure it remains the region’s most dynamic and influential international personal care ingredient event,” she added.
The 2026 edition of in-cosmetics Asia will take place from 3-5 November at the BITEC, Bangkok.
“The show continues to bridge innovation, technology and marketing in a way that no other event can. We thoroughly enjoyed welcoming such a stellar attendance list and we already look ahead to next year – there’s even more new show initiatives to come,” added Gibson.
